AI Insights · Timothy · July 2025
Top 5 Fashion Games Performance in the UK: Q2 2025
Explore the performance of the top fashion games in the UK during Q2 2025, with insights into downloads, revenue, and active users from a unified platform.
In the second quarter of 2025, the top fashion games in the United Kingdom showcased varied performance metrics across downloads, revenue, and active users, as reported by Sensor Tower.
Skincare Time: Makeover ASMR saw a gradual decline in weekly downloads from 23K in early April to about 11K by the end of June. Despite initial weekly revenue around $7, it dropped to zero by mid-April and remained there for the rest of the quarter. Active users started at 44K, slightly declining to 36K by the end of June.
Merge Studio: Fashion Makeover experienced a positive trend in weekly revenue, peaking at approximately $18.2K in late June. Weekly downloads fluctuated, reaching around 11K in mid-June. Active users climbed from 17K to 24K over the quarter.
Paper Doll Diary: Dress Up DIY maintained steady weekly downloads, starting at 6.6K and closing at 4.8K. Revenue was minimal, hitting a high of $21 in late May. Active users remained robust, increasing from 185K to 219K.
Glow Fashion Idol showed consistent growth in weekly revenue, peaking at $18.4K in early June. Weekly downloads varied, with a high of 10.8K at the start of June. Active users increased from 23K to 34K by June's end.
Hair Tattoo: Barber Shop Game maintained a consistent download rate, peaking at 10.8K mid-April. Although there was no revenue, active users saw a slight uptick, reaching 137K in late May.
These insights from Sensor Tower highlight the dynamic nature of the fashion gaming market in the UK. For more detailed analytics, visit Sensor Tower's platform.
